B2B Research

B2B markets are very different from those in B2C – fewer customers, higher purchase/contract values, industry verticals requiring specialist knowledge, a more complex decision making process, longer term client relationships and a greater emphasis on personal relationships. B2B research must reflect these differences if it is to be successful.

Better Brains have in-depth B2B research skills and experience across a wide range of sectors, both in the UK and internationally – from financial & professional services to telecoms, utilities, leisure and travel.

Our specialist B2B research services include:

• Customer satisfaction

• Mystery shopping

• Market profiling

• New product development

• Usage & attitudes studies

• Competitive intelligence

Our B2B research methodologies include:

• Online surveys

• Telephone/CATI (Computer Assisted Telephone Interviewing) surveys

• Face-to-face/depth interviews

• Focus groups/workshops

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