About Us
Ahmed Nadeem
Ansari - Founder & Head of Digital
As our Head of
Market Reasearch, Nadeem helps clients understand, develop and
grow their business through expert and in-depth market research and
analysis.
Nadeem,
has held the
Chartered Marketer status awarded by the Chartered Institute
of Marketing for demonstrating the highest level of training,
ability and experience possible in the field of marketing.
He started his
career in advertising working as a trainee at the full service
agency
Interflow Communications in
association with Ogilvy & Mather World-wide before leaving to move into media.
He spent 8 years in TV, radio, press working for leading media
networks in the UK, Europe and USA. Thereafter he spent 10 years
with a UK based sports marketing, management and research
consultancy where he led some top end research projects for various
entities including racecourses, football clubs, ecommerce companies
and telecom service providers.
He has received the eMarketing Excellence Award from Chartered
Institute of Marketing in association with University of London,
Guildhall and Certificate in Enterprise from Judge Business
School, Cambridge University.
Nadeem is also
a
Fellow of The Institute of Direct Marketing and a Fellow
of the Chartered Institute of Marketing.
 Saima
Baig - Head of Research
Saima
Baig is an environmental economist who previously worked for the
Geneva-based International Union for the Conservation of Nature (IUCN).
Originally a finance manager with an MBA degree, she worked briefly
in the corporate sector in Pakistan in the late 1990s. Thereafter,
she received a Masters degree in Environmental Economics from
Yale University's School of Forestry and Environmental Studies
in the US.
Some of Saima's
work has been internationally acclaimed including research on
Mangrove Ecosystems in Pakistan, Valuing Biodiversity in the
Maldives, Sustainable Financing Strategies for Coastal Areas in
Thailand and Protected Areas in Lao PDR and Forest Governance.
See links below:
The Journal of Environment & Development, Sage Publications - The
Use and Management of Mangrove Ecosystems in Pakistan
European Environment Agency - Tourism More Valuable than Fisheries
in Maldives
IUCN - Sustainable Financing Strategy for Coastal Areas in Thailand
IUCN - Economic Valuation of Mangroves in Pakistan
IUCN - The Economic Case For Biodiversity in The Maldives
IUCN - Forest Governance and Law Enforcement
IUCN - Juniper Forest Assessment Pakistan
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